Founded by Sean Johnson as a reaction to the stale and formulaic snowboard industry and now boasting one of the freshest pro-teams around including Joe Sexton, Simon Chamberlain and JP Walker and with a cult but ever-expanding fan base, this brand is one of the most popular rider-owned snowboard companies around. The team aspect has always been at the forefront of this brand and with some great pro-models and stories within the range plus some of the most durable and responsive boards in the industry this brand is rightfully so gaining a mass fanbase. Add to that the 32 x Stepchild movie that came out this fall and this is sure to be one of your favourite brands!